From henriquezpartners.com/archimemo — Graphic Design Finds its Way in a Digital World

Over several decades, the iconic wayfinding designs of the New York Subway and London Underground has become a part of the cultural fabric of the cities they map. The concrete jungle could be just that without the skillful guidance of graphic designers who help make sense of complex civic spaces..

With the recent discovery of the New York City Transit Authority’s “Graphics Standards Manual” for the New York Subway, dating back to 1970, it is clear that impactful graphic design stands the test of time. Bob Noorda and Massimo Vignelli, designers of the manual, had a clear vision for the role of signage, cautioning, “the subway rider should be given only information at the point of decision. Never before. Never after.” Fifty years later, their subway iconography is still a point of civic pride. Read more: Graphic Design Finds its way in a Digital World | Archimemo