Companies are relocating research facilities to be near urban universities & mixed-use amenitieshttps://t.co/Uio4r5LAfr@PPS_Placemaking— Bruce Katz (@bruce_katz) March 8, 2016
Wednesday, March 9, 2016
From Harvard Business Review —
Why Today’s Corporate Research
Centers Need to Be in Cities
Midtown Atlanta is an example of the growing trend of companies relocating major research facilities to be near urban universities that provide mixed-use amenities, lively places, and a high density of firms. For example, Pfizer recently moved one of its largest research centers to Kendall Square in Cambridge, blocks from MIT, and Google now has its machine learning research hub in Baker Square in Pittsburgh, near Carnegie Mellon University.
What’s driving companies to relocate near urban universities is the changing role of innovation within the private sector as firms are increasingly relying on external sources to support technology development. Read more: Why Today’s Corporate Research Centers Need to Be in Cities