Wednesday, September 19, 2012

Design Thinking and Social Innovation

Image credit: Fraulein Schille
In Design Thinking for Social Innovation, an article published in the Stanford Social Innovation Review, authors Tim Brown and Jocelyn Wyatt of IDEO describe Design Thinking as an approach that “taps into capacities we all have but that are overlooked by more conventional problem-solving practices. Not only does it focus on creating products and services that are human-centered, but the process itself is also deeply human. Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as being functional.” Read more: Sylvia Cheuy, Tamarack – An Institute for Community Engagement: Design thinking and social innovation

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